XR and AdImpact Partner to Bring Cross-Channel Measurement to Political Campaigns

NEW YORK and ARLINGTON, Va.  – July 29, 2026 – XR Extreme Reach and AdImpact have partnered to deliver deeper data and insights across local TV and digital channels for political campaigns. The partnership brings together AdImpact's measurement data with XR's ad serving insights to deliver local market visibility and faster reporting so political teams can optimize campaigns mid-flight.

The partnership provides a complete view of campaign performance across channels by combining AdImpact’s ad intelligence, spanning all 210 U.S. DMAs and more than 41,000 zip codes, and XR’s MRC-accredited digital ad delivery data. AdImpact’s intelligence integrated directly in the XR ad delivery platform allows advertisers to eliminate siloed reporting, better understand cross-channel reach and frequency, and optimize campaigns during the most critical moments of any election cycle.

“In political campaigns, every dollar and every day matters, yet advertising performance is still being measured in pieces across broadcast, CTV, and digital,” said Theresa Contario, Head of Political for XR. “This must change. By bringing AdImpact’s TV intelligence together with XR’s digital ad serving data, we're giving campaigns a true read on performance across every channel, the ability to move fast in local markets, and a way to make video ads work harder while campaigns are still active."

Through this integration, political campaigns, brands, and agency advertisers can now:

• Spot delivery gaps and opportunities sooner – with reporting in days, not weeks, teams can adjust campaigns mid-flight to address overexposure or under-reach.
• Respond to competitive pressures by market – understand how share of voice compares to competitors and political opponents, and where local shifts may be needed.
• Make smarter budget moves in flight – determine where spend should be dialed up or down across priority markets and channels.
• Reduce manual reporting work – cut down the time teams spend stitching together reporting, freeing them to focus on strategy and optimization.

With political spending during the 2026 midterms expected to hit $11.6 billion and dollars flowing across more channels than ever, campaigns need to know how ads are performing in the local markets that decide elections. For too long, that's meant fragmented data, slow reporting and tedious market-by-market work. AdImpact and XR are changing that, giving campaigns a faster, clearer picture of what's running and where, so they can make smarter adjustments and get the most out of every dollar.

“With record levels of spending in competitive Senate and gubernatorial races already taking place this midterm cycle, campaigns can’t afford to wait until post-Election Day to understand if their creative and media plan is working," said John Link, SVP of Data, AdImpact. "Our data helps campaigns adjust their broadcast, CTV and digital channels in real-time, capitalizing on shifts in polling or emerging market opportunities. In partnering with XR, we’re empowering advertisers directly where ad delivery is happening, giving them a faster path from insight to action to keep up with ever-shifting races.”

The XR and AdImpact partnership also extends the same political-style campaign intelligence to marketers across other advertising categories, from direct response, automotive, and telecom to retail, healthcare and financial services.

About XR Extreme Reach‍

XR helps brands manage every aspect of their advertising creative, from talent payments and rights to ad delivery, so every ad lands exactly how and where it should. The XR platform powers millions of ad creative assets for the world’s top brands, simplifying how marketers version ads, archive content, deliver campaigns, pay talent, and track usage rights, all while saving time and money. Headquartered in New York, XR also has offices in Europe, Asia, and Australia. Learn more at www.xr.global.

About AdImpact‍

AdImpact is a leading advertising and market intelligence company delivering real-time visibility into advertising activity across traditional, digital, and emerging media platforms.

Our platform monitors more than one billion daily TV ad occurrences, which power the industry’s largest ad catalog, with over 1.8 million unique creatives. AdImpact provides comprehensive coverage across all 210 U.S.DMAs and more than 41,000 ZIP codes, tracking advertising activity for over 90,000 brands–including over 19,000 local advertisers.

Through comprehensive, real-time ad intelligence, AdImpact enables organizations and political campaigns to track competitor activity, understand spending patterns, analyze messaging and creative strategies, and make faster, smarter media and business decisions.

To learn more about AdImpact’s capabilities, please visit www.adimpact.com.

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