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The Race to Rescue Brand Archives

You've digitized your marketing stack. But have you saved your legacy?

February 25, 2026

Super Bowl LX Delivers the Most Celebs Ever

XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.

February 9, 2026

Super Bowl LX: Musicians Score Big in Ads

Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.

February 4, 2026

All posts

Marketers Move the Dial on Inclusive Advertising

Getting Global Rights Management Right

Magna’s Forecast for 2023 Ad Spend

Streaming Services Bet Big on Sports Globally

Ad Sales Outlook for the Auto Industry

A Look at TV Consumption Habits in the US

Discover insights from a Nielsen study on TV viewing trends in the US. Explore streaming dominance, stable consumption time, and the shift to TV-connected devices.

The Rising Power of Hispanic and Latino Consumers

The State of Pharmaceutical Advertising

Marketers Celebrate Women’s History Month

A New Study on Diversity in Ad Creative Yields Surprising Results

Marketers Go Wild for March Madness

Engaging Streaming Viewers with Alternatives to Traditional Ads

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