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The Race to Rescue Brand Archives

You've digitized your marketing stack. But have you saved your legacy?

February 25, 2026

Super Bowl LX Delivers the Most Celebs Ever

XR Ad Delivery and Celebrity Payments data shows large ensemble casts and cameo-heavy creative is dominating the Big Game.

February 9, 2026

Super Bowl LX: Musicians Score Big in Ads

Musicians show up 60% more often in Super Bowl commercials as year-round campaigns.

February 4, 2026

All posts

Cannes 2023 Panel: Women’s Rise To Power in Advertising, Media, and Marketing

Cannes 2023 Conversation: Terence Kawaja and Louisa Wong

Trends in Global Media Consumption

Marketers Around the World Navigate Pride Month

Helping Brands Make Better Business Decisions to Drive ROI and Achieve Diversity, Accessibility, and Sustainability Goals

Gender & Age Diversity in Global Ad Creative,’ an AI-driven Report from Extreme Reach

Consumer Preference for Sustainable Products is Growing: Marketers Make Note

A Look at Streamers and Ad-Supported Content on CTV

The British Arrows - CAM Case Study

Marketers Connect with Gen Z

The Power of Influencer Marketing

Brain Scans Show the Power of Addressable TV Ads

Discover how addressable TV ads impact viewers’ brains, enhancing attention, emotion, and memory. Learn the benefits with Finecast and Extreme Reach.

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