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The Biggest Brands Trust XR on Game Day

XR has translated years of Super Bowl expertise into a proven process designed to perform when nothing can be left to chance.

January 14, 2026

XR State of Pay Report

Celebrity fueled advertising has entered a new era and is showing no signs of slowing down.

January 12, 2026

shots Magazine's Big Night Out

Advertising's sharpest minds from across Europe gathered to tackle the big questions.

December 4, 2025

Introducing XR Pay for Commercial Crew

XR Pay is the only major commercial crew app available for both iOS and Android.

CTV and Linear Ad Delivery Belong Together

Living room viewers see one screen, advertisers still see two.

Advertising Operations Has a DAM Problem

Digital Asset Management (DAM) systems were meant to simplify marketing operations.

Why Tracking Ad Creative Usage Is the Next Efficiency Play for CMOs

Brands spend approximately $150B a year producing advertising content globally, according to XR analysis.

Captions Can Convert Audiences

Let's explore why accessibility is a creative and commercial advantage.

Bringing Creative In-House? Read This First.

Bringing creative in-house is both a creative and operational commitment.

Captions Speak Louder Than Words

There’s one feature that makes ads instantly more effective, yet most brands still ignore it: Closed Captions.

5 Must-Haves for Talent Payments in Uncertain Times

The right payment platform helps you stay compliant, reduce exposure, and keep productions on track.

Nobody Talks About Usage Rights...Except Haleon (And You’ll Be Glad They Did)

At MAD//Fest London, XR’s James Levy and Haleon’s Purbasha Mishra, took to the Creativity stage.

Closing the Loop: Creative Control at Cannes Lions 2025

Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative.

Global Rights: The Strategic Center of Creative Control

We share how leading brands are turning Global Rights Management into a strategic advantage.

Win at Cannes: Close the Gap Between Creative and ROI

See how XR can help you win at Cannes by closing the gap between creative and ROI.

Who We Roll With

Transform Your Ad Operations with XR

Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.