What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
Syndication
Full-service syndication solutions powered by speed, reliability, and security
Direct Response
Activate, manage, and measure all Direct Response campaigns from a single platform
Insights & News
News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
Who We Are
About Us
Learn about our history, leadership, and our company vibe
Careers
Check out our latest job listings
Support
Help Center
Find resources and forms to support talent and crew payments, and XR platform logins
Sales Support
Create a new XR account for ad delivery and learn more about our platform and services
Technical Support
Get help with your existing XR account
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Insights
Featured posts
XR State of Pay: Q1 Celebrity Report
Celebrities have become a dominant force in advertising, and in Q1 2026, we might have hit peak celebrity.
May 26, 2026
Everyone is Watching with Captions On
New XR Study Shows Captions are the New Default for Younger Viewers
May 21, 2026
Join XR in Cannes 2026
Join us at Cannes and get an early look at our new platform and latest product innovations.
May 14, 2026
All posts
P&G’s Journey to Powering Inclusivity Across Brand and Marketing
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Extreme Reach Unveils XR, Appoints Jo Kinsella as Global Group President
Celebrate XR Extreme Reach milestones at CES 2024: new brand identity, global president, leadership expansion. Empowering brands with innovative ad solutions.
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Using AI to Revolutionize Diversity, Equity, and Inclusion in Advertising
Discover how XR and dentsu use AI for DE&I analysis in advertising. Learn about our solution to analyze diversity in race, gender, age, and disability, creating inclusive campaigns.
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Connecting the Dots With an End-To-End Solution for Global Advertising Campaigns
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The Power of Digital Media
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Political Ad Spending Heats Up
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Breaking Barriers: Extreme Reach's Commitment to Accessibility and Inclusivity in Advertising in France
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What’s in Store for the 2024 Super Bowl?
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Two Studies Reveal How Gen Z Responds to Ads
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A Look at Back-to-School Marketing
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Why CTV Is Speeding Ahead
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What Gen Z Wants from Ads
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Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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