Fast, accurate advertising and entertainment payroll to talent, crew and vendors while ensuring compliance.

XR works across advertising and entertainment to provide payroll solutions and compliance for brands, agencies and studios–managing critical elements behind the scenes for any production.

As the employer of record across different production types and sizes, we distribute over a billion dollars in payments annually and stay on top of the complexities across employment (union and non-union), tax, labor relations, benefits, insurance and talent rights, so you can focus on moving creativity forward.

Advertising &
Commercial Payroll

We know the complex world of payments and have helped thousands of brands pay talent, crew and vendors–seamlessly and accurately–from the actors in front of the camera to the lighting crew on set.

As the largest payroll provider for advertisers, we centralize essential data–uniting usage, rights, contract information and licensing agreements to effectively automate onboarding, manage payments and minimize risk.

Entertainment Payroll

Enhance entertainment payroll operations for Film and TV productions of any type and size.

With proven success and experience in entertainment payroll processing and compliance, XR’s team of experts and digital solutions streamline compliant onboarding and accurate, on-time payments for every unique entertainment production.

Essential Expertise.
Effective Compliance.
Total Confidence.

Labor Relations

Gain expert guidance on Collective Bargaining Agreements and Local and State Labor Laws for all unions and guilds, as well as any type of project. We ensure payments and reporting to relevant unions, guilds and trusts are on time and accurate.

Health Services

The Affordable Care Act (ACA) poses complex challenges. XR provides guidance to ensure our customers stay in compliance and avoid potential fines. We help navigate the complexities with robust analytics, sophisticated reporting and expert counsel.

Compliance Management

We provide peace of mind when handling the critical work necessary to comply with relevant legal requirements and regulations – including workers’ compensation insurance, handling unemployment claims, minor trusts and issuing year-end W-2 wage statements.

Production Incentives

Our expertise can help connect budgets with the constantly changing landscape of production incentives. We track the qualifying costs and produce all necessary reports for filing tax credits/rebates.

Global Technology Platform & Consultancy In One

XR’s scaled platform is backed by built-in expertise and professional services, using proven strategies to guide you through key stages of the creative lifecycle.

Industry Expertise

Our trusted advisors come with years of experience in entertainment, advertising and productions, covering payroll and residuals, tax incentives, labor relations, healthcare compliance and much more, including:

  • Federal, State and Local Tax Reporting and Remittance 
  • Guild Reporting and Pension, Health, and Welfare Remittance 
  • Workers' Compensation Coverage 
  • Administration of Unemployment Claims 
  • Annual (Year-End) W2 and 1099 Distribution
Reporting & Insight

Advertising and entertainment payroll reporting is accessible on demand, making it seamless to gain insight when you need it. Reporting includes production summaries, hiring reports, payroll logs, employee starts, labor costs, project accrual and allowance cap reports, plus more.

Payee Portal

On demand access to a centralized platform for important resources and employee documents with visibility into payment history, status, etc.

Explore the XR Platform

Production Accounting

Production-first accounting software that delivers financial clarity, cost control and optimized workflows for every project.

Professional & Creative Services

Professional and creative services with expertise in business affairs, ready to provide support at every step–from ideation to execution and analysis.

Productions Simplified

On schedule, on budget and compliant productions for agencies, advertisers and entertainment studios, backed by people and technology you can trust.