XR’s scaled platform is backed by professional and creative services, with a team of trusted advisors that have accumulated years of experience in entertainment, advertising and production.

With built-in expertise, we deliver creative quality and effective compliance for brands, agencies, publishers and entertainment studios, supporting critical stages throughout the creative lifecycle.

Professional Services

Unrivaled service and specialized expertise helps create, optimize and efficiently deliver brand stories to audiences around the world. The breadth of our professional services supports critical elements behind the scenes for advertising and productions, enabling clients to achieve their creative goals.

Network clearance & governance

Full ad trafficking services and campaign activation support

Dedicated experts to support compliance across complex bargaining agreements (SAG-AFTRA, AFM, ACTRA, UDA)

Deep knowledge of labor relations, tax benefits and production incentives

Business affairs to safeguard against local market regulations and regulatory guidelines, provide rights management expertise, and support on talent management, celebrity and music contracts and negotiations

Colorful image of a woman’s profile with light patterns. Overlaid UI elements include a timeline, financial icons, progress bars, and checkmarks.
Smiling man in a suit with a dark background. Overlaid UI elements include a sequence flowchart, financial icon, clock icon, and checklists with status indicators.

Production & Creative Services

Unique combination of creative services that support multiple phases of the production journey, optimizing content for any screen, format and market. The depth of our creative services enables content to be easily enhanced and adapted for all types of advertising–from direct response to localization, accessibility, and beyond.

Localization and transcreation services to adapt creative for all audiences

Precise encoding, transcoding and compliance editing

Accessibility adaptations–closed captioning, subtitles and audio description

Creative customization through versioning, editing, tagging, end-frames

QR codes for DRTV and performance marketing

Premiere video editing and post-production for all screens

Let’s Move Creativity Forward, Together

Our solution suite and expertise helps you maximize the value of your content and investments. We partner and collaborate with you to build the right solution–combining expertise, service and technology.

Trusted Globally

The world’s largest brands trust XR to share their stories. We work with thousands of advertisers, agencies and production studios across 140 countries.

Industry Expertise

Our team has accumulated years of experience in entertainment, advertising and productions, maintaining current knowledge on payroll and residuals, tax incentives, labor relations, healthcare compliance, and more.

Always Here, 24/7/365

Customer service and support is our DNA. Our global teams are always available–in any market, any time—to ensure creative success.

Explore XR Platform

XR’s Distribution Network

Global omnichannel delivery, uniting automated and trusted linear TV delivery, independent and MRC-accredited digital ad serving, plus other traditional channels.


Centralized assets to manage, organize, share and distribute content more efficiently and compliantly–while maximizing creative value.

Productions Simplified

On schedule, on budget and compliant productions for agencies, advertisers and entertainment studios, backed by people and technology you can trust.