5 Key Takeaways from IAB Tech Lab Summit

How does Canada fare when it comes to accessible TV advertising?

XR Accessibility Report Shows Only 17% of Global Advertisements Utilize Any Kind of Accessibility Features

Boosting In-Housing ROI: Harnessing the Power of Creative Storytelling

XR Extreme Reach CEO Appointed to Ad Council Board of Directors

Clock is ticking on the heavy bet made by ESPN, Fox and WBD

How AI Is Transforming Their Sectors in Order to Super Serve a Broader Customer Range

How OpenAI’s Sora Video Tool Could Change Hollywood

What this year’s Super Bowl ads said about diversity, influencers and commerce

Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming

What Are You Most Excited About For 2024, Part 2

Industry majors develop TV ad tech standards

XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors

XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators

Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement

XR Solves the Nightmare of How Advertising Production Crews Get Hired & Paid with Launch of XR Pay App

XR Receives Continued MRC Accreditation for Video Ad Measurement

XR Extreme Reach Partners with Ad Standards to Support Direct Ad Pre-Clearances for Its Advertiser Clients in Canada

The Ad Council Elects New Members to Its Board of Directors

LTN and XR Extreme Reach partner to power live syndication across broadcast stations

XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation

Advertising's Trillion-Dollar Accessibility Gap: Only 1 in 10 TV Ads Use Accessibility Features, New XR Report Finds

XR Appoints John Batter as Chief Executive Officer

Super Bowl Ads Shift from Stars to Stories and Humor Wins Big

XR Extreme Reach and Roku Partner to Drive TV Streaming Ads Performance

XR Extreme Reach Recognized by Oklahoma Film Commission as a Qualified State Vendor – Helping Entertainment Companies Capture Valuable Production Incentives

XR Extreme Reach Launches Diversity Analysis Report On Super Bowl XVIII Ads

Extreme Reach Receives Investment from Ares Management

Super Bowl Ads Skew More Black, Asian, and Female Than Ads Overall: Study

VlogBox Teams Up with Extreme Reach to Directly Work with New Advertisers

TheViewPoint is Now Certified by Extreme Reach Video Ad Server

Screenforce Finland Selects Adstream to Operate and Advance Spotgate Delivery System