What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
Shots Magazine
World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
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News
The latest press release and news stories covering XR products, people, and partners
Insights
Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
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13
Dec 2022
2022-12-13
Actors of color appeared in ads less often this year than in 2021
Ad Age
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08
Sep 2022
2022-09-08
Gamut Capital Management to Acquire Extreme Reach
Martech Series
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26
Aug 2022
2022-08-26
What Marketers Can Learn From Formula 1 Racing
Ad Exchanger
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10
Aug 2022
2022-08-10
Connected TV’s Share of Ad Impressions Remained Strong in Q2
Video Nuze
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25
May 2022
2022-05-25
Extreme Reach Sees 23% Jump in First Quarter CTV Ad Impressions
Next TV
Read
25
May 2022
2022-05-25
CTV Impressions Rebound, Gain More Share In Q1, Media Aggregators' Buying Ramps Up
Media Post
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24
May 2022
2022-05-24
Syndication is the Perfect Place for Addressable Experimentation
Next TV
Read
21
Mar 2022
2022-03-21
Standing with Ukraine: Extreme Reach
Ihaf
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16
Mar 2022
2022-03-16
Ad Companies, Businesses Continue To Shutter Services In Russia
Media Post
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15
Mar 2022
2022-03-15
How the Advertising Industry Can Really Help Ukraine
Adweek
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Previous
20
Jan 2026
2026-01-20
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR PRESS RELEASE
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12
Jan 2026
2026-01-12
XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators
XR PRESS RELEASE
Read
18
Dec 2025
2025-12-18
Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement
XR PRESS RELEASE
Read
11
Dec 2025
2025-12-11
XR Solves the Nightmare of How Advertising Production Crews Get Hired & Paid with Launch of XR Pay App
XR PRESS RELEASE
Read
04
Nov 2025
2025-11-04
XR Receives Continued MRC Accreditation for Video Ad Measurement
XR PRESS RELEASE
Read
31
Oct 2025
2025-10-31
XR Extreme Reach Partners with Ad Standards to Support Direct Ad Pre-Clearances for Its Advertiser Clients in Canada
XR PRESS RELEASE
Read
30
Oct 2025
2025-10-30
The Ad Council Elects New Members to Its Board of Directors
XR PRESS RELEASE
Read
08
Oct 2025
2025-10-08
LTN and XR Extreme Reach partner to power live syndication across broadcast stations
XR PRESS RELEASE
Read
10
Sep 2025
2025-09-10
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation
XR PRESS RELEASE
Read
18
Jun 2025
2025-06-18
Advertising's Trillion-Dollar Accessibility Gap: Only 1 in 10 TV Ads Use Accessibility Features, New XR Report Finds
XR PRESS RELEASE
Read
07
May 2025
2025-05-07
XR Appoints John Batter as Chief Executive Officer
XR PRESS RELEASE
Read
10
Feb 2025
2025-02-10
Super Bowl Ads Shift from Stars to Stories and Humor Wins Big
XR PRESS RELEASE
Read
05
Aug 2024
2024-08-05
XR Extreme Reach and Roku Partner to Drive TV Streaming Ads Performance
XR PRESS RELEASE
Read
03
Jun 2024
2024-06-03
XR Extreme Reach Recognized by Oklahoma Film Commission as a Qualified State Vendor – Helping Entertainment Companies Capture Valuable Production Incentives
XR PRESS RELEASE
Read
12
Feb 2024
2024-02-12
XR Extreme Reach Launches Diversity Analysis Report On Super Bowl XVIII Ads
XR PRESS RELEASE
Read
14
Jun 2023
2023-06-14
Extreme Reach Receives Investment from Ares Management
XR PRESS RELEASE
Read
22
Feb 2023
2023-02-22
Super Bowl Ads Skew More Black, Asian, and Female Than Ads Overall: Study
XR PRESS RELEASE
Read
13
Jun 2022
2022-06-13
VlogBox Teams Up with Extreme Reach to Directly Work with New Advertisers
XR PRESS RELEASE
Read
08
Feb 2022
2022-02-08
TheViewPoint is Now Certified by Extreme Reach Video Ad Server
XR PRESS RELEASE
Read
20
Jan 2022
2022-01-20
Screenforce Finland Selects Adstream to Operate and Advance Spotgate Delivery System
XR PRESS RELEASE
Read
Who We Roll With
Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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