Ad Tech CES 2025

2025 Trends Defining the Next Era of Impact

CES 2025

Innovation and Urgency: CES 2025 in the Shadow of the California Wildfires

CES: Utilizing Real-Time AI to Measure Representation in Ads

CES 2025: Where Tech Meets Media, Marketing, and Entertainment

AI and marketing—why human creativity still leads in a tech-driven world

Why Cutting Advertising Has Deep, Long-Lasting Costs To Brands

Representation Matters: Driving Business Impact With Inclusive Holiday Advertising

Inclusivity Of Advertising Varies By Industry Group

Study Finds Big Gaps In Advertising Inclusivity

There are gaps in inclusivity and opportunities to improve representation to maximize ad impact and drive business growth

XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors

XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators

Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement

XR Solves the Nightmare of How Advertising Production Crews Get Hired & Paid with Launch of XR Pay App

XR Receives Continued MRC Accreditation for Video Ad Measurement

XR Extreme Reach Partners with Ad Standards to Support Direct Ad Pre-Clearances for Its Advertiser Clients in Canada

The Ad Council Elects New Members to Its Board of Directors

LTN and XR Extreme Reach partner to power live syndication across broadcast stations

XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation

Advertising's Trillion-Dollar Accessibility Gap: Only 1 in 10 TV Ads Use Accessibility Features, New XR Report Finds

XR Appoints John Batter as Chief Executive Officer

Super Bowl Ads Shift from Stars to Stories and Humor Wins Big

XR Extreme Reach and Roku Partner to Drive TV Streaming Ads Performance

XR Extreme Reach Recognized by Oklahoma Film Commission as a Qualified State Vendor – Helping Entertainment Companies Capture Valuable Production Incentives

XR Extreme Reach Launches Diversity Analysis Report On Super Bowl XVIII Ads

Extreme Reach Receives Investment from Ares Management

Super Bowl Ads Skew More Black, Asian, and Female Than Ads Overall: Study

VlogBox Teams Up with Extreme Reach to Directly Work with New Advertisers

TheViewPoint is Now Certified by Extreme Reach Video Ad Server

Screenforce Finland Selects Adstream to Operate and Advance Spotgate Delivery System