What We Do
The leading platform for managing advertising operations, from production through playout
Asset Management
Manage all your creative assets in one location
Rights Management
Keep campaigns compliant and eliminate rights violations
Ad Delivery
Deliver ads across all media platforms and channels
The leading payments platform for commercial and entertainment productions
Talent Pay
Pay actors and influencers quickly and reliably
Commercial Crew Pay
Hire, onboard, and pay talent behind the camera
Entertainment Pay
Simplify payroll and accounting for productions of any size
The leader in content syndication, direct response, and production services
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World class editorial and events celebrating the business of advertising
Shots Vault
Research advertising credits and upload creative assets
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The latest press release and news stories covering XR products, people, and partners
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Data stories, reports, and blog posts addressing the biggest issues impacting the advertising community
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05
Dec 2024
2024-12-05
Analysis of over a million ads reveals state of inclusive advertising
Campaign Asia
Read
04
Dec 2024
2024-12-04
AI-powered analysis finds progress and gaps in ad inclusivity
eMarketer
Read
21
Nov 2024
2024-11-21
5 Key Takeaways from the IAB Tech Lab International Summit 2024
IAB
Read
05
Nov 2024
2024-11-05
How AI Shaped the 2024 Election: From Ad Strategy to Voter Sentiment Analysis
Digiday
Read
05
Nov 2024
2024-11-05
After Harris Entered, Democrats Outspent Republicans on Presidential Ads by $460 Million
Adweek
Read
29
Oct 2024
2024-10-29
4 Charts Reveal What's Happening With US Presidential Ads in Swing States
Adweek
Read
09
Oct 2024
2024-10-09
Future of TV Briefing: TV, streaming ads’ overexposure issue is turning off audiences
Digiday
Read
08
Oct 2024
2024-10-08
CIMM Launches Initiative to Assess Potential for an Open, Universal Watermarking Standard
TV Technology
Read
07
Oct 2024
2024-10-07
New Score Uses AI to Rate Brands’ Inclusivity in Advertising
The Wall Street Journal
Read
07
Oct 2024
2024-10-07
Artificial intelligence to analyze inclusivity of ads for new index
WARC
Read
04
Oct 2024
2024-10-04
Ads Remain Focused on Persuasion Despite Need for GOTV
Campaigns & Elections
Read
20
Sep 2024
2024-09-20
NBCU Wants To Standardize The Pain Of Creative Ad Delivery
AdExchanger
Read
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20
Jan 2026
2026-01-20
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR PRESS RELEASE
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12
Jan 2026
2026-01-12
XR State of Pay Report: Athlete Pay in Advertising Jumps More than 100% as Brands Double Down on Celebrities and Creators
XR PRESS RELEASE
Read
18
Dec 2025
2025-12-18
Nielsen and XR Announce Platform Integration to Make it Easier for Brands and Agencies to Deliver Ads Powered by Nielsen Measurement
XR PRESS RELEASE
Read
11
Dec 2025
2025-12-11
XR Solves the Nightmare of How Advertising Production Crews Get Hired & Paid with Launch of XR Pay App
XR PRESS RELEASE
Read
04
Nov 2025
2025-11-04
XR Receives Continued MRC Accreditation for Video Ad Measurement
XR PRESS RELEASE
Read
31
Oct 2025
2025-10-31
XR Extreme Reach Partners with Ad Standards to Support Direct Ad Pre-Clearances for Its Advertiser Clients in Canada
XR PRESS RELEASE
Read
30
Oct 2025
2025-10-30
The Ad Council Elects New Members to Its Board of Directors
XR PRESS RELEASE
Read
08
Oct 2025
2025-10-08
LTN and XR Extreme Reach partner to power live syndication across broadcast stations
XR PRESS RELEASE
Read
10
Sep 2025
2025-09-10
XR and Amazon Ads Announce Direct Integration with Amazon DSP, Expanding Access to Premium Ad Inventory and Streamlining Campaign Activation
XR PRESS RELEASE
Read
18
Jun 2025
2025-06-18
Advertising's Trillion-Dollar Accessibility Gap: Only 1 in 10 TV Ads Use Accessibility Features, New XR Report Finds
XR PRESS RELEASE
Read
07
May 2025
2025-05-07
XR Appoints John Batter as Chief Executive Officer
XR PRESS RELEASE
Read
10
Feb 2025
2025-02-10
Super Bowl Ads Shift from Stars to Stories and Humor Wins Big
XR PRESS RELEASE
Read
05
Aug 2024
2024-08-05
XR Extreme Reach and Roku Partner to Drive TV Streaming Ads Performance
XR PRESS RELEASE
Read
03
Jun 2024
2024-06-03
XR Extreme Reach Recognized by Oklahoma Film Commission as a Qualified State Vendor – Helping Entertainment Companies Capture Valuable Production Incentives
XR PRESS RELEASE
Read
12
Feb 2024
2024-02-12
XR Extreme Reach Launches Diversity Analysis Report On Super Bowl XVIII Ads
XR PRESS RELEASE
Read
14
Jun 2023
2023-06-14
Extreme Reach Receives Investment from Ares Management
XR PRESS RELEASE
Read
22
Feb 2023
2023-02-22
Super Bowl Ads Skew More Black, Asian, and Female Than Ads Overall: Study
XR PRESS RELEASE
Read
13
Jun 2022
2022-06-13
VlogBox Teams Up with Extreme Reach to Directly Work with New Advertisers
XR PRESS RELEASE
Read
08
Feb 2022
2022-02-08
TheViewPoint is Now Certified by Extreme Reach Video Ad Server
XR PRESS RELEASE
Read
20
Jan 2022
2022-01-20
Screenforce Finland Selects Adstream to Operate and Advance Spotgate Delivery System
XR PRESS RELEASE
Read
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Transform Your Ad Operations with XR
Let us simplify how your team creates, manages, and delivers ads, while helping you save time, money, and headaches along the way.
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